Ayva Ortho
○ the situation
Ayva is a medical app designed to simplify the care journey from preparation to recovery across the entire spectrum of surgeries, procedures, and disease management. They came to us looking to create a B2B explainer video to support the app. Built as an Ai technology, Ayva automates communication between clinicians, case managers and patients; while encouraging best practices for both pre-op preparedness and post-op recovery. Ayva serves as an assistant for clinicians and case managers, and a coach for patients. Our job was to visually communicate these interactions in a real-time video format.
Designed to simplify the patient care journey across the entire spectrum of recovery.
● the solution
My goal was hone in on some of the main talking points and interactions and design on screen motion graphics to visually communicate the benefits of the software to the viewer. I worked with my design team on the development of the brand mark and icon. The client wanted something synonymous with “AI” technology, which led us to the final execution of the logo. It has a friendly disposition, while also having a movement-like quality. I created a series of data icons and elements to match the visual style. I then worked with our in-house animator, to bring them to life.
Video Art Direction:
I also acted as the lead art director on set. I worked with my video team and provided the talent with wardrobe selections for each scene, as well as working with the hair and makeup artist to establish each look we wanted to convey. I also was in charge of set design for each location, providing props to style each room and develop the look and tone of the video.
My role within this project:
Branding
Art Direction
On-Screen Graphics
Video Set Art Direction (scene/set design, wardrobe)
◆ conclusion
Working on set was a huge learning experience for me. I truly enjoyed the planning process of working with my video team on the development of the script, brainstorming on how we wanted the talent to interact with the on-screen graphics to help tell the story, and ultimately seeing the final piece come to life. The video has become a huge success for our client, providing them with an educational asset to explain the benefits of their software.